Its main principle is deliberate naturalness and elegant laconism.
She is a modern, self-confident girl who puts her health first, tries to maintain a work-life balance, loves to take care of herself, and always finds time for big and small life pleasures.
Why do well-groomed and natural looks never go out of fashion? Because these looks are beautiful and elegant. Naturally.
Clean girl aesthetics is not a unique phenomenon, but one of many trends. However, it deserves special attention due to its incredible popularity and durability: it has been consistently holding the top positions in social media for two years. Clean girl aesthetic implies a special style in choosing clothes, hairstyles and accessories. Its main principle is deliberate naturalness and elegant laconism, the absence of bright and flashy colors.
The “clean girl” is a relatively new trend. It started by bloggers as tutorials on “clean makeup” and went viral on TikTok: “You know those girls who always look “clean”? Their skin is always glowing and their lips are shiny. They never look like they have too much makeup. You may not be them, but here’s a tutorial on how to replicate their look.” Those videos ended up getting millions and millions views, and the “clean girl” aesthetic began to gain popularity.
10 Secrets of clean girl chic
A “clean girl” gets up early, doesn’t skip her morning skincare, makes easy but healthy-beauty breakfast, devotes a lot of time to her beauty routine, keeps her place tidy, decorates her meals aesthetically, and looks fresh, effortlessly chic, and confident.
1
Clean girl’s beauty routine
For a clean girl, beauty routine is a whole ritual that does not begin without lo-fi background music and a plush headband. The music’s simplistic beats, mellow melodies, and sound distortions were making the process fun and relaxing due to its calming effects. Since health is the basis of everything in the clean girl aesthetics, much more attention is paid to skin care and moisturizing. Therefore, first, a cleansing gel, toner, essence, serum, cream (the list goes on) are used, and then makeup is applied. By the way, when choosing cosmetics, girls pay attention to components that contribute to skin radiance such as vitamin C or bamboo extracts.
2
“Clean makeup”
In makeup, she is primarily concerned with the safety of components and quality care. A clean girl keeps decorative cosmetics to a minimum to achieve the effect of “no-makeup makeup.” The main task is to emphasize natural beauty: light foundation that looks like the second skin first, or if there are no skin problems, concealer. Eyebrows can be slightly shaped with gel; a light blush can be added to the cheeks; and a transparent mirror gloss to the lips. Just a couple of strokes – and makeup is done.
3
Clean girl’s fashion staples
Minimalism runs supreme – the unquestioned authority, dominance, and influence. The wardrobe includes natural fabrics, classic colors and simple styles. The ideal option is basic clothes that fit the figure complemented by minimalist gold jewelry. An iconic example of a clean girl fit is a simple white T-shirt, some gold jewelry, and a pair of slacks. To better understand what a clean girl looks like, imagine a famous model (for example, Gigi Hadid) off the catwalk – no makeup and a casual style of clothing, in which sweats predominate.
4
Clean girl moves her body
During the day, such a girl always has time for exercising. She may do Pilates, yoga or running. Exhausting functional or strength training is not her cup of tea – she prefers some gym alternatives like walking, dancing or hula hooping. Everything should be enjoyable, that’s why physical activities usually end up with a trip to get a fruit smoothie or latte matcha.
5
Clean girl’s hair care
Once again, the clean girl’s aesthetic is focused on health and beauty from within, no matter if it’s skin or hair. The most important aspect in everything is care, regular care. Restorative hair masks and oils are part of her beauty routine making her strands shiny and silky. Clean girl’s favorite hairstyle is a sleek bun in the style of supermodels (or ballerinas). This hairstyle can often be seen on Bella Hadid and Hailey Bieber when they are caught by the paparazzi. To create the hairstyle, you will need a comb with frequent teeth and a silk elastic band (or ribbon), which will not pinch your hair.
6
Nude manicure only
Clean girl’s manicure is short nails in mostly nude shades. There should be no bright red tones or flashy nail art. But a neat manicure with well-groomed and healthy nails is what she prefer. French and “glazed” nails in the style of Hailey Bieber are allowed. And yes, she always has hand cream and cuticle oil in your purse.
7
Classic accessories
Clean girl’s accessories are kept minimal but meaningful. They take center stage in elevating the look. It’s about the details that make your outfit uniquely yours. Minimalist gold or silver jewelry, structured handbags, and classic sunglasses add a touch of sophistication without overdoing it. Gold hoops are a signature piece in the clean girl aesthetic. They complement any look and can be worn with sportswear or an evening dress without taking them off.
8
Hygge interior style
Clean girls love beautiful things and minimalistic but cozy home – hygge interior style: light and beige tones, natural materials (wood or stone) and a minimum of visual noise. However, scented candles are sacred. There can be many, many of them. And it is even better when they are placed throughout the place and can be lit both in the bedroom and in the bathroom. Then each space will be filled with its own aroma. For example, the bedroom – warm and cozy, with notes of orange and sandalwood, and for the bathroom, on the contrary, a fresher and more invigorating aroma is suitable – with floral or green chords.
9
Lo-Fi music
The “clean girl” trend started in social media with a beauty routine and makeup: girls gently but carefully washed their faces and applied skin care products using lo-fi music as background. The hallmark of lo-fi music is its ability to create a serene ambiance, making it a worthy companion for those seeking a gentle acoustic backdrop to their daily routine. A chill cleaning mix for those times when you need some background beats to help you clean. The livestreams of lo-fi hip hop music is only allowed on a limited list of platforms, namely: Youtube, Tik Tok, Twitch, and Instagram.
10
Clean girl’s foods and drinks
The final piece of the clean girl puzzle is proper nutrition: matcha latte instead of coffee; rye bread toast with avocado and eggs instead of French fries; fresh vegetables and fruits instead of pastries and cookies; and warm water with lime instead of energizing drinks. Particular attention is paid to maintaining water balance. After all, no cream can cope with skin hydration if the body is dehydrated from within.
*****
The clean girl lifestyle is effortless (as effortless as ever possible), balanced, and beautiful. It’s not a trend – it’s a way of living that radiates simplicity, elegance, and confidence.
